We deliberately build every product from the same small set of proven ingredients, rather than a different specialty item for each one. Fewer ingredients, used more often, means less waste and more consistency across the line. Here's every ingredient we use, its benefit, and which products it shows up in.
| Ingredient | Benefit | Used in |
|---|---|---|
| Coconut oil | A gentle, antibacterial base with a mild, familiar scent | Toothpaste, Deodorant, Lip Balm, Whipped Body Butter, Warming Joint Balm, Baby Soothing Balm, Daily Moisturizer, Shower Soap Bar |
| Fractionated coconut oil | Stays liquid at room temperature, absorbs fast, and carries other ingredients well — also the base we self-infuse with arnica, ginger, and calendula | Tick Repellent, Bug Bite Roll-On, Rosemary Scalp Oil, Kids' Bug Spray, Muscle Rub, Warming Joint Balm, Baby Soothing Balm, Face Balm |
| Shea butter | Rich, deep moisture without feeling heavy | Deodorant, Lip Balm, Whipped Body Butter, Baby Soothing Balm, Face Balm, Daily Moisturizer |
| Beeswax | Firms up a balm and creates a light protective barrier on skin | Lip Balm, Muscle Rub, Warming Joint Balm, Baby Soothing Balm, Face Balm, Deodorant |
| Jojoba oil | Closely mimics skin's natural oils, so it absorbs without feeling greasy | Jojoba Facial Oil, Whipped Body Butter, Face Balm, Daily Moisturizer |
| Ingredient | Benefit | Used in |
|---|---|---|
| Bentonite clay | Deep-cleans and gently draws out surface impurities | Toothpaste, Teeth Whitening Powder, Clay Face Mask, Dry Shampoo Powder, Charcoal Soap Bar |
| Activated charcoal | Binds to surface stains and impurities | Teeth Whitening Powder, Charcoal Soap Bar |
| Baking soda | Mild whitening, odor control, and pH balance | Toothpaste, Deodorant, Teeth Whitening Powder, Laundry Detergent Powder |
| Washing soda | Cuts through grease and lifts stains | Dish Soap Powder, Laundry Detergent Powder |
| Arrowroot powder | Absorbs moisture and oil without irritation | Deodorant, Dry Shampoo Powder |
| Epsom salt (magnesium sulfate) | Soothes tired muscles when dissolved in warm water | Epsom Bath Soak, Cooling Foot Soak |
| Magnesium chloride flakes | A different magnesium salt, formulated to absorb through skin for a calming, pre-bed routine | Magnesium Sleep Spray |
| Stevia leaf powder | Sweetens naturally from the whole leaf, no sugar-alcohol processing | Toothpaste |
| Citric acid | Cuts hard-water mineral residue and brightens | Dish Soap Powder |
| Castile soap | A plant-oil-based soap that adds real cleaning power | Dish Soap Powder, Hand Soap Concentrate, Laundry Detergent Powder, Daily Cleaner Concentrate |
| Colloidal oatmeal | Soothes skin while a clay or soap does its work | Clay Face Mask, Shower Soap Bar |
| Vegetable glycerin | Keeps hands from drying out with frequent washing | Hand Soap Concentrate |
| Ingredient | Benefit | Used in |
|---|---|---|
| Lavender | Calming scent, gentle enough for daily use | Deodorant, Magnesium Sleep Spray, Bug Bite Roll-On, Jojoba Facial Oil, Dry Shampoo Powder, Epsom Bath Soak, Room Spray, Kids' Bug Spray, Daily Moisturizer, Shower Soap Bar |
| Peppermint | Cooling sensation and a fresh, clean scent | Toothpaste, Muscle Rub, Bug Bite Roll-On, Rosemary Scalp Oil, Cooling Foot Soak |
| Tea tree | Antibacterial with a clean, medicinal scent | Deodorant, Bug Bite Roll-On, Charcoal Soap Bar, Daily Cleaner Concentrate |
| Eucalyptus | Refreshing, opens up the senses | Muscle Rub, Cooling Foot Soak, Shower Soap Bar |
| Lemongrass | Bright citrus scent with real degreasing power | Tick Repellent, Daily Cleaner Concentrate, Dish Soap Powder |
| Cedarwood | Grounding, woodsy base note | Tick Repellent, Room Spray |
| Geranium | Research-backed lone star tick deterrent, also a mild insect deterrent at lower doses | Tick Repellent, Kids' Bug Spray |
| Clove bud | Top-ranked in lone star tick repellency research | Tick Repellent |
| Patchouli | The only natural oil that held up in on-skin tick repellency testing | Tick Repellent |
| Ginger | Traditional warming ingredient for sore joints | Warming Joint Balm |
| Rosemary | Traditionally used to invigorate the scalp | Rosemary Scalp Oil |
| Ingredient | Benefit | Used in |
|---|---|---|
| Witch hazel | A gentle, plant-based astringent that helps other ingredients disperse evenly | Tick Repellent, Bug Bite Roll-On, Room Spray, Kids' Bug Spray |
| Vitamin E oil | A natural antioxidant that helps oils stay fresh longer | Lip Balm, Jojoba Facial Oil, Face Balm |
| Apple cider vinegar | Clarifies and restores natural pH | Herbal Hair Rinse |
| White vinegar | A natural degreaser with real disinfecting action | Daily Cleaner Concentrate |
| Dried rosemary & nettle | Traditional hair-care herbs, steeped for a clarifying rinse | Herbal Hair Rinse |
| Dried lavender buds | Scent and a visual touch in bath salts | Epsom Bath Soak |
| Natural melt-and-pour soap base | A glycerin-rich, plant-oil soap base — the foundation for our bar soaps | Charcoal Soap Bar, Shower Soap Bar |