Better ingredients, by design

A natural alternative to what's already on your shelf.

Most everyday health and body products are built around synthetic fillers, seed oils, and ingredients you can't pronounce. Nelra's Paleo Alternatives replaces them with something safer — real, recognizable ingredients, at strengths that actually work.

The line

Eight products. One standard.

Every product below replaces a conventional version of itself — same job, safer ingredient list.

  1. 001 Remineralizing Toothpaste Coconut oil, bentonite clay, and mint — a paste, not a foam.
  2. 002 Shea & Arrowroot Deodorant No aluminum, no synthetic fragrance, built to hold up through a workout.
  3. 003 Teeth Whitening Powder Activated charcoal and clay, meant for a couple times a week.
  4. 004 Alpha-Gal Tick Repellent A research-backed essential oil blend for lone star tick country.
  5. 005 Vanilla Mint Lip Balm Beeswax and shea, with a light vanilla mint finish.
  6. 006 Arnica & Menthol Muscle Rub Built for the day after leg day.
  7. 007 Magnesium Sleep Spray A calming, mineral-rich spray for before bed.
  8. 008 Bug Bite & Itch Relief Roll-On Witch hazel and lavender, for the itch that follows the bite.
  9. 009 Clay Face Mask Pure bentonite clay, mix with water at home
  10. 010 Jojoba Facial Oil Lightweight, non-greasy moisture
  11. 011 Charcoal Soap Bar Same clay/charcoal ethos, in bar form
  12. 012 Whipped Body Butter Richer than a lotion, absorbs without greasiness
  13. 013 Dry Shampoo Powder A shade for light and dark hair alike
  14. 014 Rosemary Scalp Oil Traditionally used to invigorate the scalp
  15. 015 Herbal Hair Rinse A clarifying final rinse after shampoo
  16. 016 Epsom Bath Soak Pairs with the magnesium spray for full recovery
  17. 017 Cooling Foot Soak For after long runs or a full day standing
  18. 018 Warming Joint Balm A warming counterpart to the cooling muscle rub
  19. 019 All-Purpose Cleaning Spray For counters, sinks, and everyday messes
  20. 020 Natural Room Spray An alternative to synthetic air fresheners
  21. 021 Kids' Bug Spray A lower-strength formula for younger skin
  22. 022 Baby Soothing Balm A gentle barrier balm, not a rash treatment
The standard

Why "natural" has to mean something

A lot of brands use the word loosely. Here's what it actually means for us.

  • 01

    Ingredients you can name

    If it isn't food-grade or recognizable without a chemistry background, it doesn't go in the bottle.

  • 02

    No filler, real shelf life

    Nothing added just to stretch a batch. Shorter shelf life, in exchange for knowing exactly what's in it.

  • 03

    Honest about limits

    Natural doesn't always mean equivalent — our tick spray, for instance, is upfront about being shorter-acting than DEET, not a silent swap for it.